Less time in spreadsheets. More time selling out shows. Meet The Tour Intelligence Engine.
Unify every ticketing platform on your tour into a single command center. Automated daily counts from Ticketmaster, AXS, Eventbrite, DICE, and more — with multi-year pacing benchmarks, predictive attendance modeling, and direct fan CRM sync to Meta, Google Ads, TikTok, and StackAdapt. Updated every morning before your first coffee.
Spreadsheets are dead. Meet Always-On Intelligence.
Compare the antiquated status quo against the Tour Intelligence Engine.
Say Goodbye To The Old Way
- ✕ Fragmented Spreadsheets: Daily counts scattered across 30+ disparate promoter emails, PDFs, and manual Excel sheets just to track daily pacing.
- ✕ Stale Reports & Count Chasing: Backward-looking PDF summaries received days or weeks too late to adjust marketing spend or tour routing.
- ✕ Blind Guesswork: Zero predictive visibility into final attendance or walk-up velocity curves, leaving marketing budgets misallocated.
- ✕ Disconnected Fan Data: Past-buyer CSV exports sit idle in download folders without syncing to Meta, Google, or TikTok ad platforms.
Meet The Intelligence Engine
- ✓ Flexible Daily Ingestion: Ingests direct daily box office CC distributions, agent count drops, or ticketing APIs into a single live routing cockpit.
- ✓ Always-On Pacing Telemetry: Live dashboards overlaying current sales velocity against multi-year historical venue benchmarks and market pacing.
- ✓ Predictive Attendance Modeling: Granular dual-curve forecast engine projecting final attendance, walk-up velocity, and sellout dates months in advance.
- ✓ 1-Click Touring Fan CRM: First-party ticket buyer segmentation synced directly to Meta CAPI, Google Ads, TikTok & programmatic DSPs.
Built for the Entire Touring Ecosystem
Whether you're on the road or in the office, stop chasing spreadsheets and get your entire team on the same page.
The Full Tour at a Glance
See every stop on the tour in one place. We track daily sales, sell-out progress, and total attendance across your entire routing so the whole team has a single source of truth—without having to chase down counts.
Historical Pacing & Forecasts
Instantly compare how a show is selling against the last time you played that exact same city. We map current sales against historical benchmarks to predict final attendance and help you decide where to push marketing.
Live Routing Maps
See the entire tour on an interactive map. Instantly spot which cities are selling out and which markets are lagging, giving your agency a clear picture of exactly where to focus your energy.
Comprehensive Tour Intelligence Suite
Every feature is engineered to give artists, managers, and agents an unfair competitive advantage.
Automated Daily Ticketing Counts
We automatically pull your daily ticket counts from Ticketmaster TM1, AXS, Eventbrite, and independent box offices into one clean dashboard every morning.
Interactive Routing Maps
See your entire tour laid out geographically. Instantly spot which cities are on track to sell out and which markets need an immediate marketing push.
Accurate Attendance Forecasts
Stop guessing how a show will end up. We compare your current sales against historical pacing data to accurately predict your final attendance and walk-up numbers months in advance.
1-Click Fan Targeting
We automatically build a master database of your ticket buyers across every city. In one click, sync local buyer lists directly to your ad platforms to run highly targeted local ads.
Built-In Tour Email Engine
We provide a native email platform with more features than standard options at a fraction of the cost—but we still play nicely with tools like Mailchimp if you prefer. Track open rates and see exactly how many tickets sell per blast.
Automated Team Reporting
Keep the whole team on the same page without lifting a finger. The Engine automatically fires off Weekly Monday digests, Monthly recaps, and comprehensive Post-Tour debriefs.
Live in 48 hours
No IT project. No engineering overhead. Just plug into your existing email count routine.
Provide Tour Routing
Dates, venues, capacities, and historical plays. Takes 5 minutes. We build your initial pacing schema.
Flexible Count Feeds
Have promoters CC our system email OR forward booking agent count distributions as they arrive. We handle the rest.
Access Live Command
Live dashboard updates continuously. Desktop, mobile, and shareable with your entire team with zero per-seat fees.
Built by live event performance engineers
A decade of experience executing multi-million dollar tours, festivals, and venue campaigns—packaged into software.
10+
Years in live events
7+
Platforms supported
100%
Automated multi-platform ingestion
∞
Unlimited team viewers included
Frequently asked questions
What ticketing platforms do you support?
Ticketmaster (TM1), AXS, Eventbrite, See Tickets, Tixr, DICE, and Front Gate Tickets. If a venue or promoter uses a proprietary local ticketing system, we can add custom parser support within 48 hours.
How does data ingestion work if promoters use different platforms?
That is the core problem we solved. Whether a promoter sends automated Ticketmaster TM1 exports, AXS box office recaps, Eventbrite reports, or agent PDF distributions, our system ingests and normalizes everything into a single golden dataset.
How does CRM audience syncing work with ad platforms?
The Tour Intelligence Engine consolidates all ticket buyer emails, phone numbers, and transaction history into an integrated CRM. With 1 click, you can create custom high-value segments (e.g. VIP buyers, repeat fans, multi-city attendees) and sync them directly to Meta Ads, Google Ads, TikTok Ads, and StackAdapt for retargeting and lookalikes.
What's included in historical comparisons & pacing curves?
We normalize historical ticket counts from your 2024, 2025, and previous venue plays on a Days-Out basis. You will see exact comparative velocity curves, sellout probabilities, and market acceleration trends.
Who owns the data and can we add our whole team?
You own 100% of your data. You can export or revoke access anytime. Furthermore, Soundwave includes unlimited team seats on all deployments—add your managers, booking agents, promoters, and tour accountants with zero per-seat fees.
Request Tour Intelligence Access & Walkthrough
Connect your tour ticketing feeds and see your entire routing telemetry inside the Soundwave Intelligence Engine.
Tour Walkthrough Request Received
Thank you! Our tour intelligence team is reviewing your routing footprint and will reach out within 1 business day with your private walkthrough link.
● Priority Routing Active