Soundwave Consulting
THE ULTIMATE MARKETING, ADVERTISING, & BUSINESS INTELLIGENCE TOOL FOR EVENT PROMOTERS & VENUES

Your Ticketing Has Analytics.
We have the Intelligence Engine.

Forecast show outcomes months in advance. Boost your ROAS 2-4x via our proprietary CAPI.
Unify show data from multiple venues and ticketing platforms without a blink.
Supercharge your email attribution. Automate your audience management across platforms with ease.
No more CSVs, no more spreadsheets, no more wasted time. Sell more tickets, generate more revenue.

Promoter & Venue Intelligence Cockpit
Server-Side Tracking
See True Ad ROAS
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Live Audience Sync
Meta, Google, TikTok, StackAdapt
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Predictive Pacing
Sellout Forecasting
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Executive Reporting
Monthly, Quarterly, DOS Recaps
COMPATIBLE WITH ALL MAJOR TICKETING PLATFORMS

Ticketmaster TM1 • AXS • Eventbrite • DICE • See Tickets • Etix • Tixr

Operational Reality

Stop Wasting 10 Hours a Week on Reporting.
Meet Operational Intelligence.

Why independent promoters and venue operators are replacing manual CSV downloads with the Soundwave Intelligence Engine.

Status Quo

The Old Way

  • Fragmented Portals & CSV Exports: Logging into TM1, AXS, Eventbrite, and DICE separately every morning just to manually paste spreadsheets.
  • Manual Day-of-Show Panic: Scrambling at 10 PM before talent settlement to assemble receipts, ticket audits, and ad screenshots into a messy PDF.
  • Disconnected Attendee Silos: Buyer records trapped across platforms with duplicate entries and zero cross-venue lifetime value visibility.
  • Blind Ad Spend: Losing track of which ads actually sold tickets because of Apple privacy updates and ad blockers.
Soundwave Platform

The Intelligence Engine

  • Single Unified Calendar: Every room, date, and ticketing platform automatically pulled daily with live ticket counts, % sold fill meters, and channel breakdowns.
  • 1-Click Settlement Recaps: Instant password-gated recap link matching ad spend invoices to ticketing ledger timestamps with exportable PDF.
  • Unified Fan Database: Automatically pull ticket buyers from every platform to track how much fans spend and sync them directly to Meta.
  • Server-Side Tracking (CAPI): We send every ticket sale directly from the box office back to Meta and Google so you see exactly which ads are driving revenue.
Who's It For

Engineered for
Promoters, Marketing Directors & Ad Ops

Purpose-built intelligence tailored for high-volume concert calendars, complex marketing funnels, and data-driven ad operations.

Multi-benchmark sellout forecasting and pace tracking Independent Promoters & Venue Owners

Multi-Benchmark Sellout Forecasting

Monitor 50+ concurrent room dates across all ticketing systems. Benchmark daily ticket pace against venue, promoter, artist, and genre baselines to catch lagging shows weeks early.

Unified fan database and Meta sync Marketing Directors

Unified Fan Database & LTV

Centralize ticket buyers across TM1, AXS, and Eventbrite into a single master database. Track your most valuable fans, see their repeat show history, and sync your lists directly to Meta and Google.

Server-side CAPI ad attribution cockpit Digital Ad Ops & Media Buyers

Server-Side Tracking & True ROAS

Bypass Apple's privacy blockers by sending ticket sales directly from the box office back to Meta and Google. Reveal your true ROAS and optimize your ad spend based on actual revenue.

Operational Command Tower

Inside the Intelligence Engine

Explore the five core modules delivering real-time clarity and financial control to independent promoters every morning.

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MOD-01

Sellout Forecasting

Multi-benchmark pacing & predictions

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MOD-02

Multi-Room Show Calendar

Live daily ticket counts & sales pace

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MOD-03

Unified Fan Database

Cross-platform profiles & lifetime value

MOD-04

Server-Side Tracking

Track every ticket back to the ad

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MOD-05

Day-of-Show Recaps

1-click marketing & yield recaps

PORTAL CONTROL TOWER
Preview
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Sellout Forecasting

MODULE OVERVIEW

Multi-benchmark pacing engine comparing your show against venue, promoter, artist, and genre historical averages with a machine-learning confidence cone projecting final attendance.

93.8% Sellout Prediction
Multi-Benchmark Curves
Confidence Bands
Unified Command Center

The single source of truth for your entire calendar.

Cross-Platform Sync

View daily sales velocity, holds, and paid tickets across every platform in one place.

Sales Live Stream

Real-time webhook alerts for every ticket sold, giving your team instant visibility during on-sales.

Sellout Forecasting

Machine learning analyzes historical venue data and genre trends to forecast final sell-out probability.

Unified Multi-Platform Calendar Live Sync
Unified Calendar Sales Live Stream Forecasting
Automated Email Marketing

Ditch Mailchimp. Send the right email to the right fan, automatically.

Lifecycle Automations

Pre-sale alerts, on-sale drops, and low-ticket warnings trigger automatically based on live box office inventory.

The Mailchimp Killer

Native drag-and-drop builder designed specifically for concert promoters, replacing expensive third-party tools.

Real-Time Triggers

Trigger emails the exact moment a show crosses 80% sold or a specific ticket tier sells out.

Lifecycle Automations Live Sync
Lifecycle Mailchimp Live Alerts
Advertising & Conversions

Stop guessing which ads are actually selling tickets.

Unified Pixel Tracking

Directly attribute every ticket sale to the exact Meta or Google ad campaign that drove it.

GA4 E-Commerce

Native Google Analytics 4 e-commerce events pushed server-side for flawless checkout tracking.

Automated Pacing

Machine learning adjusts your daily ad spend automatically based on historical venue velocity.

Unified Pixel Tracking Live Sync
Ad Matching GA4 Pacing
Fan CRM & Audience Intelligence

Own your audience data. Stop renting it from Ticketmaster.

Master Fan Profiles

Every ticket buyer is automatically ingested into a master CRM, building rich lifetime value profiles.

Secondary Market Watchlist

Automatically flag bulk buyers, scalpers, and suspicious purchase patterns before the show sells out.

Genre Yield Baselines

Compare audience overlap and purchasing power across different genres to book smarter tours.

Master Fan Profiles Live Sync
CRM Watchlist Baselines
Day of Show Recaps

Prove the ROI of your marketing efforts.

1-Click Marketing Settlement

Automatically link ad campaign spend to the corresponding show's final box office gross.

Password-Gated Share Links

Send live, secure marketing recaps to talent agents and partners without exporting PDFs.

Settlement Reconciler

Distinctly focus on marketing ROI and ticketing velocity, separate from the venue's financial settlement.

1-Click Marketing Settlement Live Sync
DOS DOS Share Reconciler
Automated Setup

Zero Technical Overhead. Zero Manual Entry.

How the Soundwave Intelligence Engine pulls and organizes your data every day.

01

Automated Box Office Reports

Simply add our secure bridge email to your daily ticketing report distribution list (TM1, AXS, Eventbrite, DICE, See Tickets, Etix, or Tixr).

02

Automatic Data Cleanup

We automatically clean and combine all your different room structures, ticket tiers, holds, and comp categories into one unified dashboard.

03

Live Intelligence Access

Wake up every morning to a live calendar, automated alerts for lagging shows, instant DOS recaps, and automatically synced marketing audiences.

Get Started

Request Promoter Data Audit & Portal Access

Connect your ticketing feeds and see your entire concert roster in the Soundwave Intelligence Engine.

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