Case Study: Point Break Festival's East Coast Expansion

The Point Break Festival faced the challenge of expanding beyond its home market in Virginia to reach fans in North Carolina, Maryland, and beyond.

The Geographic Strategy

We implemented a multi-platform strategy with Instagram-first creative. By using geographic retargeting and identifying high-affinity 'travel fans', we were able to drive significant out-of-market sales.

The Result: Exceptional Instagram performance and 42% Year-over-Year growth.